The challenges of the Big C – Customer Service
Some time ago, I went to Benin, in Edo State (Nigeria) for work. On one of my days there, I decided to visit a hotel…
Read More
How tour guides can contribute to tourism development
Have you ever reminisced about a trip you took in the past and realized that the highlight of your experience was that one tour guide…
Read More
Tourism Insights – December Edition
Tourism Insights is a publication by Red Clay, a boutique tourism advisory practice focused on sustainable tourism development in Africa. Dear Reader, It is…
Read More
Why we need hotel architects to design and build hotels – A Conversation with Dipo Adebo
Have you ever wondered what makes certain hotels work well and what does not? It starts at the design stage. And the design and build…
Read More
Rebranding West Africa will help reshape global perception for tourism and foreign direct investment
The brand image of West Africa has also suffered criminally on news media – whenever people hear or watch the news about Africa generally, all…
Read More
The future of tourism in West Africa lies in destination linkages and efficient customer service
Key priorities for visitors when selecting destinations are access, natural and cultural resources, gastronomy, infrastructure, scenery, events, shopping, safety and security, and so on. These…
Read More
Travel writing and destination development for West Africa
Technology has made the world smaller. As a traveller, in a click, you can find any information you need when making decisions. People are more…
Read More
Why we still need travel agents for tourism development
Travellers need expert advice; a great travel agent is knowledgeable about the region a traveller is interested in visiting and can make recommendations based on…
Read More
Sustainable tourism lessons for Africa from Scandinavia
According to a report on Top Countries for Sustainable Tourism by global market research organization Euromonitor International, Scandinavian countries lead the rest of the world…
Read More
Conservation and ecotourism will expand the tourism value chain in West Africa
Game reserves and wildlife sanctuaries are major sustainable sources of revenue for the tourism sector in the Eastern and Southern regions of Africa; in Zambia,…
Read More
A Sustainable Framework for Destination Stewardship
Who really owns and takes control of the development, marketing and sustainable management of a tourist destination? Is it the Tourism Ministries and Destination Management…
Read More
Can West Africa benefit from a regional tourism marketing strategy?
The role of tourism cannot be over-emphasized in the sustainable economic development in West Africa. This simply means economic performance in West Africa can be…
Read More