Nothing gives a better feeling than those smells you have come to know and love. Smell of rain? Smell of freshly made food? On the top of the pile are those weird smells everybody secretly loves. It shouldn’t be weird to admit to liking the smell of asbestos, sand, chalk and baby skin, right?
Well, olfaction really is the spice of life. To perceive flavour and taste, your nose actually does half of the work. Scents also have the power to evoke emotions, stir memories, and leave a lasting impression. If you own a hotel/destination, crafting a signature scent for your hotel or destination is more than just a luxury. It is a strategic investment and serves as a unique selling proposition that sets you aside from competitors.
So, if you’re thinking of embarking on this journey, here’s some things you need to know:
1. Consulting with Scent Experts
Creating a scent is an art and a science. It would do a lot of good to work with a professional perfumer or a fragrance house that can translate your vision into a tangible olfactory experience. Their expertise will be invaluable in selecting the right notes that harmonise with your brand.
2. Reflecting Your Brand Identity
Your scent should be a reflection of your brand’s personality. Consider elements such as your location, architecture, decor, and target demographic when choosing the right scent profile. Is your hotel/destination a tranquil seaside retreat, a mountainside cabin, a tropical paradise or a bustling urban resort?
Whether it’s a fresh coastal breeze, a warm woodsy aroma, or a vibrant citrus blend, ensure that your scent aligns seamlessly with your brand image and values. It’s not just about smelling good; it’s about conveying a message through scent.
3. Legal and Health Considerations
As much as we love a good sensory experience, balance is key. A signature scent should be a subtle background note, not an overpowering presence. Guests may be sensitive or allergic to certain scents. So, you should opt for a scent that is allergen-free and non-intrusive. This is why it is important to work with professionals as they have knowledge of regulations guiding compliance and non-compliance on such matters.
4. Soliciting Guest Feedback
Know Your Audience!!! Who visits your hotel? What are their preferences? A scent that appeals to a young, adventurous demographic may differ from one that resonates with a more mature, sophisticated clientele. Encourage guests to share their thoughts and impressions of the scent during their stay through surveys, reviews, or feedback cards. Their feedback is invaluable in refining and optimising your signature scent strategy.
In conclusion, creating a signature scent for your hotel or destination is a nuanced art form that requires careful consideration, expertise, and attention to detail. Deciding to toe this route certainly has its benefits. Though it may be hard to measure key performance indicators, the numbers show that those who have adopted this course of action have higher guest satisfaction and repeat bookings. Who says no to a strategy that generates a tangible ROI? Not me, neither should you. Take the first step by meeting a professional today!