Transcorp Hilton Abuja has reported a 47 per cent growth in revenue. Here are some ways to learn from their success.
There are some critical strategies for a hotel owner looking to grow revenue. One way is to look at expanding your revenue sources; F & B is where we see most hotels underperforming.
How’s your restaurant designed? Is it accessible and welcoming to all, including persons with disabilities? How are you marketing your services to guests and non-guests? Do the residents and offices in your area know to come to your hotel for their retreats, meetings, and sessions? These are areas that drive revenue growth.
Let’s look at the other side of the equation, cost efficiencies – there are usually leakages in operations. It is essential to see how to drive efficiencies here. Here are some questions to consider:
- Are you utilising your staff capacity?
- Can they be better trained to know how to provide excellent service to guests and be familiar with the offerings of your establishment so they can answer questions rather than saying “I don’t know” when asked?
- Do they understand that providing service on time is essential and update customers, so they are not frustrated waiting 30-40 minutes for their order, only to be told an item is unavailable?
- Are you promising too much?
- Is your menu realistic and sustainable?
We find that hotels and restaurants are overambitious and offer menus running several pages, only to be able to offer 3-4 items; why not have a 3 -4 item menu and be known as the best establishment for the items on the menu?
Consistency builds a loyal customer base. You’ve heard of establishments known simply for their Thai curry, do a few things, and do them very well.