Real estate development approaches can vary based on project goals and context, with both maximising and optimising offering distinct advantages and considerations.
Maximising real estate development aims to achieve the highest possible returns or profits. This approach focuses on maximising density (constructing taller buildings), and land use intensity (adding more units or utilising the land efficiently to accommodate more structures), and square footage.
Developers aim to make the most efficient use of the available land by carefully planning and designing the layout of the development. This includes positioning of buildings, parking spaces, amenities, and common areas to maximise the overall value and functionality of the property. This approach prioritises financial gains above all. The primary goal is to maximise economic value and profitability.
On the other hand, optimising real estate development seeks the best overall outcome by considering a broader range of factors beyond financial returns. This approach takes into account social, environmental, and economic aspects, aiming for a balanced and sustainable development. Optimization involves weighing considerations like community needs, environmental impact, long-term viability, and quality of life for residents and users. 
This includes using energy-efficient materials and systems, implementing green building certifications, incorporating renewable energy sources, and optimising water usage. It also involves designing spaces that can accommodate future changes or reconfigurations, considering potential shifts in market demands, and ensuring that the property can withstand technological advancements or evolving needs.
It’s important to note that maximising and optimising are not mutually exclusive, and a well-executed development project can find a balance between the two. Optimised development can yield long-term financial benefits by considering factors such as market demand, sustainability, and tenant satisfaction, which can enhance property values and attract long-term investors.
Ultimately, the choice between maximising and optimising real estate development depends on the specific goals, context, and priorities of project stakeholders. Striving for a balance between financial gains, social considerations, and environmental sustainability is often a key objective for successful and impactful real estate development.